Dog Fouling – Keep Britain Tidy campaign

"Keep Britain Tidy" have launched their latest solution to tackle Dog Fouling!

'DO IT FOR YOUR DOG'

This weekend 11 million viewers watched the 2020 Crufts Best in Show wire-haired Dachshund 'Maisie' do what dogs do and take a toilet break on her victory lap of the NEC arena.

Her owner Kim McCalmon came well prepared and immediately scooped up the mess with a bag. If only all dog owners would follow in Kim's footsteps and act so responsibly! But sadly we know all too well that this isn't the case.

Latest research into Dog Fouling found that 15% of dog owners admit to letting their dog poop in a public place without picking up, leading to 76% of adults stepping in dog poop in their lifetime.

This is why KBT have launched their latest campaign to tackle this noxious problem. The campaign features dogs as the messenger, appealing directly to dog lovers and leveraging the levers of both pride and shame to remind owners to pick-up their poop because it's what their dog would want them to do.

The campaign has been designed to work across social media using highly engaging video content, and posters for placement at Dog Fouling hotspots.

There are 4 videos available to choose from, featuring 'Sarah the Spaniel' and 'Ben the Boxer'.
SARAH THE SPANIEL https://youtu.be/VFEeF_O5B3g
BEN THE BOXER https://youtu.be/RNL4dlBLxKI

Get in touch with the Keep Britain Tidy Network team today to find out more about how the campaign can help tackle Dog Fouling in CHESTER and make sure more dog owners know to Bag it & Bin it for their dogs!

Please send any enquiries to:
network.enquiries@keepbritaintidy.org
FIND OUT MORE ABOUT THE CAMPAIGN